Audiences

Who a campaign can be aimed at, and what that does to the model.

Audiences

Pick who a campaign is for by borrower, property or loan purpose, tune the criteria, and keep a named draft.

Planning only. Reach figures are illustrative samples, not from Meta or any data source, and nothing here sets targeting or contacts a provider.

Borrower

Active fix-and-flip investors

Investors who buy, renovate and sell, and borrow short-term to do it.

Sample reach (illustrative)

37k–62k people

How this is estimated

Each segment starts from a made-up sample range. Every narrowing criterion or exclusion you switch on keeps the share shown beside it, and the result is multiplied through. It shows how choices trade reach for focus. It is not a measurement of real people.

Who this reaches

Real estate investor by trade. Self-described professional or business interest in investing in property.
Renovation-led deals. Interest in rehab, flipping and after-repair value.

Narrow it (optional)

Each one shrinks the audience and sharpens who it’s for.

Three or more completed projectskeeps about 55%Stated track record. Lenders price experience heavily.
Active in the last 12 monthskeeps about 70%Recent engagement with investing content.

Leave out

Business relationships and product fit only. Nothing about who a person is.

Current borrowers already in servicingremoves about 3%They already hold the product. Showing them an introduction wastes budget on your own book.
Applications already in processremoves about 2%The conversation is open with a named owner. A cold ad can contradict it.
Files declined in the last 90 daysremoves about 2%Nothing has changed since the decision. The window is a choice you can change.
Property types Torus does not fundremoves about 5%A fact about the collateral, not the person.
Your own team, brokers and partnersremoves about 1%Internal clicks make a first test look better than it is.

Add your own

What this planner won’t target

Race, national origin, religion, sex or sexual orientation, family status, age, disability, pregnancy, public assistance, and location used as a stand-in for any of these. Typed text gets a basic English phrase check, which is not a compliance review. A person should still review a plan before it is used.

Fits these programs

Fix & Flip
Hard Money

Note for this draft (optional)

Saved in this browser only. It does not change anything on Meta.