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Ads · Campaigns
Campaigns and test waves
See which ideas moved forward, then plan the next wave.
Creative evolution
Which ideas moved forward
Fictional results from the old preview
Decision ledger
What changed and what we'd do
Sample results
| Lineage | What changed | Result | Decision | Why |
|---|---|---|---|---|
| V02 → V02-R1 → V02-R2 | Property in first 1.5s + Maya voice | CTR +41%, CVR +18% | Scale | Lift held after retry |
| A03 | No retry | 3.8x ROAS over 9 days | Scale | Strongest clean winner |
| A07 → A07-R1 | New rate-free hook | CTR improved, CVR flat | Stop | No downstream lift |
| V06 → V06-R1 | Shorter 8s cut | 2.9x ROAS, fatigue rising | Hold | Refresh before scale |
Test waves
Plans you can simulate
$350 planned · $50/day × 7 days · 4 creatives · May 4
$900 planned · $100/day × 9 days · 3 creatives · May 10
