Simulation lab

Change the assumptions and see the modelled trade-offs before any money moves.

Assumptions

Set up the scenario

Source

Daily budget ($)

Duration

14 days

Audience

Creative mix

How these estimates are made

Cost per lead starts at $48, then is multiplied by the audience and mix factors above, and rises with budget pressure (daily budget over $200, or $125 for previous visitors) and with fatigue beyond 14 days. Leads = daily budget ÷ cost per lead × days; the range is ±22%. It is arithmetic for exploring trade-offs, not a forecast.

Modelled outcome

What these assumptions would look like

Model, not measured

Total spend: $2,450
Cost per lead: $41.51
Modelled leads: 59
Baseline leads: 29

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